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  • Fleur Du Force on the term "influencer", YouTube rivalry & salaries

    "Things have changed hugely"


    • 01 Sep 2017

    YouTube sensation Fleur Du Force joined GLAMOUR's editor-in-cheif Jo Elvin and entertainment assistant Sagal Mohammed for this week's Hey Its OK podcast, where she opened up about YouTube rivalry and her thoughts on the term "influencer."

    "It does sound a bit up yourself to call yourself an influencer," she said. "I'd never call myself an influencer. I would always introduce myself as a YouTuber or a blogger... influencer comes across as a bit arrogant."

    Fleur, whose expecting a baby with husband Mike, also explained the change in attitude within internet stars and their approach towards Youtube, saying: "This is my eight year of being an internet person and obviously things have changed hugely in that period of time. [It's gone] from everyone sitting in their bedroom at university just taking pictures and filming stuff [without] really thinking anyone's going to watch it, to it being a big business for people."

    Listen to the full podcast below:

    On the topic of rivalry between Youtube and social media stars, she said: "It started off very much non-competitive. No one really was competing for anything because it was all about making friends and sharing information. [But] everyone is there for business now.

    "You can tell that when you go to events - it's not so much 'oh hey, let's go to this launch and then hang out for the day and have an awesome afternoon.' Now it's like 'ok i'm going to this launch and then I've got a meeting but I might see you next week at another launch,' so it's become work for people."

    In terms of her own competitiveness, the 28-year-old explained that she believed there was "enough" brand deals for everyone. However, she also admitted that: "There's the occasional thing where there's a launch and they choose somebody and you think 'ah, they never talk about that brand. That's such a weird choice, I love that brand - I wish they'd chosen me.'"

    Fleur also voiced her opinions on the idea of talking openly about salaries, British pomp and ceremony, and why she hates being alone.