Sara Crampton (nee Donaldson) in one of the pioneering style bloggers in Australia, launching her blog Oneshu in 2008. With almost a decade of experience in the social media and blogging spectrum, Sara is considered an expert in her field.
Carving a niche within the ‘less is more’ philosophy across fashion, beauty and lifestyle, Sara has become the poster girl for elevated minimalism, making Oneshu the destination for timeless wardrobe essential inspiration.
Staring on the reality show Fashion Bloggers, and working with global brands such as Estée Lauder, Jaguar, Dyson, Loreal, YSL Beauté, Uniqlo, Gucci and Nike, Crampton understands the importance of engaging and influential digital content, with proven ability to convert followers and customers.
In 2016, Sara launched The UNDONE, an online shopping destination for the effortless minimalist. The store is an edited e-boutique catering for those that follow the ‘less is more’ style approached that the Oneshu brand has become renowned for.
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